Posts from the ‘PPC’ Category

  • CPM Drop

    CPM Drop

    January 22nd, 2009 | Business Rants, Marketing, PPC | Giovanna | No Comments

    A nosedive CPM drop is something I never thought would happen. When I started publishing sites a few years ago, the agenda was to rank and keep ranking. The higher the CPM, the more competitive the industry. Since my goal is sustainability anyway, I went after a pretty competitive yet undeserved niche. Everything was done […]

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  • 120% ROI on My First PPC Campain?

    120% ROI on My First PPC Campain?

    April 28th, 2008 | Marketing, PPC | Giovanna | 20 Comments

    ABSOLUTELY ACCIDENTAL. It was a cheesy test campaign with a tiny set of KWs. It was organized incorrectly but I will admit that the landing page was conversion oriented and I wrote the copy myself. I have read so many books on conversion and I love making tweaks so I guess that helped out a […]

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  • Bound to Explore an Unknown Territory – PPC and Affiliate Marketing

    Bound to Explore an Unknown Territory – PPC and Affiliate Marketing

    April 18th, 2008 | Marketing, PPC | Giovanna | 2 Comments

    High tech marketing – check! Intellectual property licensing – check! Product design – check! (this one is OFF but led to the one below) Home remodeling – check! E-commerce – check! Clear hat SEO – check! PPC and Affiliate Marketing – X I have no plans on leaving SEO. It’s great but it does get […]

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