120% ROI on My First PPC Campain?

  • ABSOLUTELY ACCIDENTAL.

    It was a cheesy test campaign with a tiny set of KWs. It was organized incorrectly but I will admit that the landing page was conversion oriented and I wrote the copy myself. I have read so many books on conversion and I love making tweaks so I guess that helped out a bit. I still feel the 120% ROI was an anomaly because I haven’t done this long enough and I lack data.

    I am anticipating a loss (cost of a new low-end luxury car) before I get the hang of this. Besides, advertising is considered a business expense so no real loss for me in the long run. Optimistic, no?

    I’ll use this shite blog to record my progress.


    April 28th, 2008 | Giovanna | 20 Comments |

About The Author

20 Responses and Counting...

  • 120% ROI on My First PPC Campain? | E-commerce Blog 04.28.2008

    […] Excerpt from:120% ROI on My First PPC Campain? […]

  • Silver Stoltsen

    I’m looking forward to see what happens to your next campaign

  • Giovanna

    Hi Silver,
    It will be such a great opportunity to meet Steve Jurvetson tonight if only I’m not swamped with work. I’m still going to send you the files I promised to give you 🙂

  • Jimmy Ramos

    Great job! Glad to see you diving right in. Do keep us posted with your progress.

    Soon you’ll be known as “The PPC Super Affiliate SEO Expert” 😛

  • Giovanna

    Hi Jimmy,
    Geez, “PPC Super Affiliate SEO Expert” is a pretty intense title. I don’t think I’m up to snuff for such designation. I just want to be known as the girl who likes Ferrari cars and can play Wii Mario Kart like there’s no tomorrow 🙂

  • Jimmy Ramos

    That title does sound pretty intimidating, doesn’t it? :O

    What’s your Ferrari of choice?

    I just started playing Mario Kart Wii because my brother-in-law brought it over yesterday. Pretty fun! Do you use the steering wheel, or the controller? We’ll have to play sometime, though I’d probably get my butt kicked. :-/

  • John

    120% is not that unusual 🙂 I typically shoot for doubling my daily spend on any PPC campaign.

  • Giovanna

    Hi John Ha$$on,
    Doubling daily spend is truly admirable!!! I’ll be super ecstatic if I continue doing 120%. In fact, I’ll be happy with a 10-20% ROI. God knows how much money I’ll blow with this experiment. Hmm, I should subscribe to your blog. Do you mind sharing Neil Patel’s Centurion card number? J/K 🙂

  • Giovanna

    Jimmy,

    Aaron ordered Wii Mario Kart on Amazon.com (through my affiliate link, of course) and got an extra steering wheel. Totally, we all should play soon…well not too soon coz I gotta practice some more.

    The Ferrari Enzo is my dream car but I have no plans getting one yet. I’m shooting for the 360 with Grigio Alloy exterior if I do really well. Deadline is November 2009 (my 30th bday).

    Actually I almost bought a 6 speed 355 with Scuderia shields as a “pat on the back” for working really hard the past year and a half but the husband interfered.

  • Jimmy Ramos

    Awesome! We’ll definitely have to play Mario Kart Wii sometime. I tried multi-player mode yesterday and found it really fun and competitive. Get your practice in and let me know when you’re ready!

    I think the Ferrari Enzo is a dream car for many. The 360 is definitely bad ass and one cannot go wrong with silver. I’ve never had a chance to ride in a Ferrari before, so you’ll have to take me for a spin when you get one.

    What do you think about the 430?

  • John Hasson

    All I’ll say is that Neil’s card had a bunch of repeating numbers and a pair of 0’s in it somewhere 🙂 — made is way easier to remember. (But I don’t remember it anymore ;))

  • Tere

    Hi Gio,

    I’m keen to get started on this PPC/CPA endeavour and would like to learn from you. May I know how shall I get started? Pls. advise.

    Btw, if you don’t mind, may I know do you have any email so that I could email you directly?

    Thanks in advance.

  • Giovanna

    Hi Tere,

    Sure – you can email me at mildscorpion@hotmail.com 🙂

  • Gab Goldenberg

    Congrats Gio! That’s terrific ROI :D.

  • Measure Distribution to Project Content-Focused Link Building | SEO ROI Services. Need an SEO Rockstar? Contact Us. Prices $3K-$10K/mo

    […] Yet her extended network through her husband is gangbusters! (And if she shares how to pull off a 120% ROI on a PPC campaign, I think her own distribution will grow pretty quickly […]

  • Wes Mahler

    Your kicking butt! 120% on accident! Pretty Good!

  • Monica

    Congrats,I wonder what you must have done. Great result, Update us as it goes next time.
    Mon

  • Joe

    Congrats for your success. till now how many successful campains you handled?

  • Steve

    Hey guys!! hope you’re all well!!! – are any of you interested in outsourcing your campaigns to a qualified professional to have techniques implemented to your campaigns to reduce click costs? and increase the conversions using your matchtypes???

    the techniques im talking about allowed one of my customers to reduce from £1.33/click on one of his major KW’s down to 8p/click for the same position on the search engine (3rd)

    i know it depends on price of course…it’s not expensive if you currently invest under £500/ month on AdWords its a standard flat rate of £75

    if you invest anymore it’s usually 15% of your marketing budget but im sure a deal can be sorted 😉

    Amazing thing is aswell I only set-up on a 30day rolling contract and am held resposible to:

    >lower click cost for your current budget
    >Increase traffic and make it more relevent
    >increase conversions
    >increase ROI

    if these 4 pointers arent met at the end of 30 days you can walk away…….

    please e-mail me or call me on the details below!!

    Email: steven@broadplace.com
    Tel: 020 7993 9854

  • Ava Davis

    my dream car is none other than the Porsche 911,.;

Leave a Reply

* Name, Email, and Comment are Required