2008 Trend Report

I was able to finally review the contents of this package. I’ve always been a fan of trend spotting due to my fascination on how ideas spread and the creative minds behind them. It also delivers a wealth of ideas for future business pursuits. The section on open source footwear and ubiquitous e-commerce got the wheels in my head turning. It’s truly overwhelming when you consider the amount of ideas and products that’s currently being produced and marketed. Unfortunately, most will not make it past prototype development.

I was taught that the simplest definition of marketing is to create demand. Is that theory still true today or are there other “dimensions” beyond creating demand?

January 27th, 2008 | Giovanna | No Comments |

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